How can you use promotional products effectively?

What are the best promotional products for summer events?

 Summers is a season that almost every business loves. It is the time when consumers are in a holiday mood and geared up for all kinds of shopping. That's why all businesses gear up too to attract customers with interesting offers and deals. Amidst the numerous ways to attract consumers, the one which has gained a lot of popularity is merchandise. 

Merchandise is nothing but the additional take away that brands offer on every purchase. Due to the gaining popularity, businesses have been coming up with various interesting merchandise ideas that not only attract consumers but also prove to be a great way of creating brand recall value. Therefore, based on the trend and personal creativity, we bring you some merchandise ideas that will prove to be a sure shot hit among consumers:

1. T shirts: The most popular and preferred summer merchandise is T-shirts. You can see brands offering T-shirts with interesting quotes, images or even summer vacation destinations or simply have their logo and tagline on T-shirts. T-shirts are a hit because apparels are something that consumers of all age groups would like. Brands love offering T-shirts because apparels are the best way to display their brand identity. 

2. Custom Drink Bottles: Summers and the thirst for cool drinks go hand in hand. Therefore, the next best and popular summer merchandise is custom drink bottles. This includes sippers, cool jugs and more with an interesting exterior. These bottles are either painted or have quotes or elements of summer with brand logo and tagline. Bottles are also hit because, as a product, have longevity. They can be used even after summer as simple water bottles.

3. Caps: Summers, sun and heat call for caps. Men or women, prefer to wear caps to beat the sun during summers. Therefore, the next on the list of summer merchandise is caps. Caps as merchandise have lesser shelf life compared to the above two evergreen products. However, caps are a wonderful option for brands who wish to publicise their exclusive summer collection or offers. Thus, they can ensure that the limited offer gets maximum visibility as consumers would definitely use the cap till the summer ends. 

4. Mini fan: The one thing that we need a lot during summers is air. So, offering a mini fan run on battery is a great summer merchandise idea. 

5. goodie bags: Last, but effective summer merchandise is customised goodie bags. Businesses based on the nature of their business can come up with interesting goodie bags that are a combination of their own products and some other summer merchandise. For example, an FMCG that is into skincare can create a goodie bag with a cap, sunglasses and sunscreen. This not only makes the existing customers happy but also opens doors to making your existing customers try a new product. 

The above being the top 5 options, there are a plethora of summer merchandise options readily available. You can either pick them straight or customize them as per your business. 

How do business promotional products increase your profit?

 If you want to make an effective branding strategy, you have to add promotional products to your campaign. But unfortunately, most entrepreneurs think investing in business promotional products will do no good. If you are also skeptical about the same, you need to read this blog till the end. 

Top benefits of investing in business promotional items

Creating Brand Awareness

Probably the fastest and cheapest way of increasing brand awareness, business promotional products are a boon for all businesses and companies. Arriving in many sizes, designs, and shapes, implementing these during your sales promotion is bound to bear wonderful results. As people come to know about your company, a gift also helps create a loyal customer base. Eventually, more and more people inquire about your setup, creating a broad horizon for cultivating enhanced brand trust and credibility.

Emphasize your customer-oriented approach

Ever wondered why even larger corporations invest in promotional merchandise items? Apart from being an amazing sales product, these items are a great way to show your care and appreciation towards your customers. Even custom shopping bags with a simple 'Thank you can emphasize your core values and status as a company. As it allows customers to have greater contact with your brand, they are constantly reminded of your great services. So, if you are looking for a cheap way of keeping your customers hooked to your business and services, don't forget to try out investing in business promotional ideas.

Increase sales of your products

Additionally, when it comes to increasing sales, nothing compares to the benefits offered by promotional products. This is because a stylish and creative gift is always better than large display hoardings or TV and radio ads. Unlike the latter, your customers can use personalized gifts, which aids in creating a positive image for your business and services. Hence, if you are thinking of launching a new item or service, starting their promotion with business promotional products is always considered best. Choose a product that defines your service or motto the best while making sure it can be used for a long time for satisfactory responses.

Acquire Long-term Business relationships

The advantages of investing in promotional items don't only end with customers but can also attract clients. With a similar idea, sending personalized corporate gifts to your business partner increases your brand trust. This allows them to see you as more than just a company interested in making a profit or spreading your services. So, if you are holding a launching event or some other ceremony, try to send every client of yours a promotional gift coupled with a personalized message. This small step will ensure you with genuinely interested long-term business partnerships and hence help you save from extra expenses.

Conclusion

Now that you know the benefits of investing in promotional products, it is time to look for an ideal supplier. In this regard, LogoPro is a popular name in the industry. They have been supplying a wide range of custom promotional products at a wholesale price. You should give their online store a check.

How to get started with Promotional Merchandise

 Promotional merchandise works like a wonder, provided you know how to use the concept to your advantage strategically. Investing in the wrong items or choosing the wrong crowd may result in disappointment. In this regard, here are some tips for novice entrepreneurs who are about to get their hands around promotional merchandise for the first time.

A beginner’s guide to promotional merchandise

Before the companies plan to use promotional merchandise, the first step is to make a budget. Even though promotional merchandise is a relatively reasonable form of marketing, the budget includes the total amount to be set aside for it, the way it is to be used, amongst other factors. The companies ascertain the kind of promotional merchandise they need before comparing this pricing range and eventually choosing the right promotional merchandise. Factors like the value of promotional merchandise to the customers, whether reusable or not, are also considered while planning the cost and promotional merchandise budget.

Ascertaining the purpose of the promotional merchandise

 

The companies have to understand and outline the purpose of their promotional products clearly. It can be used as a portfolio of their product quality, establish corporate relations, or simply attract customers or establish a customer base. For instance, promotional umbrellas are a great choice of promotional merchandise for companies in the umbrellas or related businesses. Same way, companies can use t-shirts, pens, even calendars as promotional merchandise if they aim to do branding. After the initial purpose of the promotional merchandise has been sorted, companies can always study the promotional products of their competitors. They can gain useful insights and plan on how they can make their promotional products different and more useful.

Feedback

 

The companies can try to gain feedback from their customers once the promotional merchandise has been distributed. With the customers' feedback, the companies can easily understand how well their strategy is working along with the scope of improvement. Feedback also becomes an easy way for the companies to interact with their customers and understand the mentality of the rational consumer. The trend of providing vouchers and coupons to customers who provide valuable reviews is also catching up. This way, the companies can attract more customers and make loyal customers who feel valued and know their suggestions are being worked on.

Developing the promotional message

 

Since promotional merchandise is used to spread a message and induce customers to associate with the brand, it's important to have a promotional message intact. Such should be the promotional message that the customers understand the company's mentality and how the products can offer value for their money and add value to their lives as well.

End Thoughts

 

More than anything, it is imperative to have an ideal promotional items supplier by your side to meet your quality demands with ease. In this regard, LogoPro is highly sought-after amongst the entrepreneur community. They provide all ranges of items, starting from promotional umbrellas to carry bags, that too at a wholesale price.

How To Choose Customer Winning Promotional Products?

Customized promotional products work faster than any other mode of advertisement. In a survey, it was observed that 85% of promotional items recipients choose to take services after receiving the product. The budget-friendly nature of these products helps the companies to reach a larger target audience. 

How to choose a promotional product? 

While choosing promotional products, think about your customer’s needs, wants, and aspirations. This will help you to make a better and effective choice. For example, if your target audience is Shopaholic, offer them stylish custom shopping bags. These bags are great options for ladies and help them to go for grocery shopping. Similarly, your choice can vary on the target audience. 

Here we have some more examples of choosing promotional merchandise: 

l  If your target audiences are students, offer them wearable products or bags that they can use inside or outside the home. Students mostly struggle with a limited budget and always wants a trendy product. Therefore, fulfilling their aspirations of stylish products boost your brand awareness. You can also choose a stylish pen, cap, jacket, power bank, etc. to promote business or product.

l  If your target audiences are corporate employees, your product choice will surely vary. They need something elegant and stylish, which can be used between an eight-hour shift effectively. Therefore, choosing hydro flasks, coffee mugs, desktop items, and stress balls are some best examples.

l  There is another category to be considered for choosing your promotional products, i.e. young parents category. Companies can sponsor community events and can offer T-shirts to parents and children. You can even offer these shirts for winning or participating in the contest. 

Top 5 Promotional Merchandise Ideas 

To help you more, here we have a list of top 5 promotional products ideas to boost your brand awareness: 

l  Custom Shopping Bags 

Customized shopping bags are the most like the item for shopping lovers. Rather than carry a bunch of small bags or using paper bags, people like to choose stylish shopping bags. In this range, you can offer tote bags, Denim shopping bags, jute bags, cotton folding bags, to customers as business promotional articles. 

l  Promotional Umbrellas 

Umbrellas seem unique choice for business promotion. But these are the perfect idea to promote products or services outside business premises. For example, if you are running a hotel, offer your hotel logo promotional umbrellas to your clients before they go outside. Umbrella will protect them from a sunny or rainy day and promote your hotel in the market. The best part, clients will never forget your hotel name and services. 

l  Company Logoed T-shirts 

Logo t-shirts are the hottest selling items in the market. You can offer T-shirts to staff; it will show professionalism in your organization. On the other side, these are best offering items on events and help to promote business. For example, if you offer customized t-shirt on an event and 100 people wear it. Click their picture and upload on various social media profiles. You will get a great response and people will start knowing your brand. 

l  Custom Travel Mugs 

Travel mugs help your customers to stay healthy and hydrated all the time. These are considered as the perfect choice for those who love to drink tea /coffee while travelling. Offering them trending and durable travel mug means you will be in their hands and eyes always. This will put an unforgettable impression on the customer’s mind. Even they do not hesitate from words to mouth advertisement. 

l  Custom Air Fresheners 

Air fresheners keep home healthy and filled with a pleasant fragrance. Air fresheners are not only used at homes but at offices. Therefore, offering Custom Air Fresheners to customers means you are going to become their part life. So, whether they will use regularly or occasionally, both ways will help you to remind your brand and services. 

Bottom Line 

Choosing the right promotional product can be a little tricky. Therefore, you need to be a careful analysis of your target audience, their needs and wants to make the choosing process easy. Remember, try to choose more durable and high-quality products than items have a shorter life. The more recipients will use the product, the longer they will remind your product and services.

Four reasons to go for Logopro promotional products

 With the passage of time, LogoPro has become one of the highly sought-after promotional merchandise companies over the years. Amongst all, here are four major reasons for its popularity amongst corporates and entrepreneurs.

Four reasons for LogoPro’s popularity

A Wide product variety

Logopro deals with a wide variety of products, each carefully taking into mind your profit in terms of quality branding. It deals with shoes, clothing, gadgets, wearable, stationaries, etc. Be it a birthday party or a felicitation party. There is something or the other to suit your needs. Whether you want gift cheeseboards for your client’s kitchen or Wine carriers for a party, rest assured that it has you covered.
You can also order customized binoculars, cool pens, and trending caps to take your receivers by surprise. This wide product variety and the latest designs in all its products have given it the reputation of being among the best in the online market.

Customer-friendly

Logopro has kept the needs of its customers in its topmost priority. It understands that each and every corporate has a unique group of audience and likewise, it has an extremely wide range of products to recommend. Even a simple section of their pens has wide varieties to choose from, including novelty pens, highlighters, eco-friendly pens, etc. 

Apart from these things, there is a lot of stress-relieving accessories that anyone would like to keep with him for a long time. You can order anything from bubble blowers to puzzles with ease. 

The most important thing about Logopro is that it has an easy return policy. If you are not satisfied with your product, you will get an easy return option in very little time with minimal hassle. That shows how it keeps the satisfaction of its customers as its topmost priority.

Quality assurance

Its customers never give a second doubt about the product quality. Logopro’s products have been carefully selected and sourced from the best manufacturers around the world. It does not compromise with its quality at all.

No matter how trivial thing you are looking for Logopro promises to deliver. It has continuously provided the best quality service since 1998 and has created a massive customer base; 80% of them are repeat customers.

Logopro has supplied and provided merchandise across every state in Australia with the assurance of the best quality.

Very reasonably rates

LogoPro promotional products are highly sought after for their extremely reasonable price and bespoke quality than any other merchandise company in the same level.  Most other companies compromise either any one of two factors- price and quality- to charge you more money. But LogoPro offers only bespoke promotional products to match your customer’s interest with ease.

End Thoughts

Running marketing campaigns is not an easy task. It demands your creative strategy to show promising results. In this regard, LogoPro promotional products ease the process by delivering customer satisfaction and hitting branding goals at the same time. Take leverage of their high-quality products to turn potential customers into clients with ease. 

Do Promotional products really work?

 Yes, promotional items work like a charm. They help you easily promote your brand and penetrate a saturated market, if utilized properly. Let’s see some of the advantages to understand how it actually benefits your business. 

Advantages of investing in promotional products

Aid in Strong Brand Awareness

No matter how small or big a company might be, one of the many things they all have in common is a goal for increasing their brand awareness. And in this Internet-driven world, simply creating a website and uploading info or pictures may not be enough. This is why many experts advise investing in promotional merchandise. As compared to Internet posts or videos, useful merch can be carried for a long time, therefore facilitating your brand awareness without requiring much effort on your side.

Moreover, promotional merch is not only beneficial for brand awareness in the local market, but also comes with the potential to tap into a much greater audience.

Strengthens company-customer relationships

Sending out promotional products every now and then is a sure way to make your customers realize that you genuinely care about them. Not only does it work wonders with grasping the interest of new customers, but also opens up a communication channel with your loyal fans. Reportedly, many major brands often try reaching out to their users with customized messages and useful merch. This is often what helps them in keeping their network fresh and flourishing.

Apart from that, following this tip might also lead you to understand your strengths and weaknesses through the eyes of your customers.

A budget-friendly option

If you are looking for greater return on investments (ROI), nothing comes close to promotional products. Unlike popular misconceptions, creating a personalized design of the merch and investing in their production costs much lesser than other forms of brand marketing. While the average cost of impression of such products ranges between $0.004-0.008, you may need to empty out your pockets even more with other channels of marketing. Similarly, as merches come with the advantage of longer usability, they can help you secure more company funds.

Plenty of ideas to explore

Probably the best part of choosing promotional merchandise is the flexibility they offer their users. You can select from thousands of pre-designed templates for your products or even go with new design ideas. Starting from customizable luxurious pens to funky hats and even the highest quality of thermos flasks bearing your company’s logo, there are a plethora of options to scroll through. Additionally, as their prices are variable, you can always go for much more budget-friendly options rather than letting your hard-earned money flow out from your hands. Thus, promotional items are best suitable for both the extremely rich as well as business start-ups.

Conclusion

Now that you know promotional items work like a charm, you should focus on getting the best quality products to make sure your clients love to keep them for a long time. In this regard, you can always trust LogoPro without giving any second thoughts. They offer best in quality promotional products to help you mark a good impression with ease.