How To Choose Customer Winning Promotional Products?

Customized promotional products work faster than any other mode of advertisement. In a survey, it was observed that 85% of promotional items recipients choose to take services after receiving the product. The budget-friendly nature of these products helps the companies to reach a larger target audience. 

How to choose a promotional product? 

While choosing promotional products, think about your customer’s needs, wants, and aspirations. This will help you to make a better and effective choice. For example, if your target audience is Shopaholic, offer them stylish custom shopping bags. These bags are great options for ladies and help them to go for grocery shopping. Similarly, your choice can vary on the target audience. 

Here we have some more examples of choosing promotional merchandise: 

l  If your target audiences are students, offer them wearable products or bags that they can use inside or outside the home. Students mostly struggle with a limited budget and always wants a trendy product. Therefore, fulfilling their aspirations of stylish products boost your brand awareness. You can also choose a stylish pen, cap, jacket, power bank, etc. to promote business or product.

l  If your target audiences are corporate employees, your product choice will surely vary. They need something elegant and stylish, which can be used between an eight-hour shift effectively. Therefore, choosing hydro flasks, coffee mugs, desktop items, and stress balls are some best examples.

l  There is another category to be considered for choosing your promotional products, i.e. young parents category. Companies can sponsor community events and can offer T-shirts to parents and children. You can even offer these shirts for winning or participating in the contest. 

Top 5 Promotional Merchandise Ideas 

To help you more, here we have a list of top 5 promotional products ideas to boost your brand awareness: 

l  Custom Shopping Bags 

Customized shopping bags are the most like the item for shopping lovers. Rather than carry a bunch of small bags or using paper bags, people like to choose stylish shopping bags. In this range, you can offer tote bags, Denim shopping bags, jute bags, cotton folding bags, to customers as business promotional articles. 

l  Promotional Umbrellas 

Umbrellas seem unique choice for business promotion. But these are the perfect idea to promote products or services outside business premises. For example, if you are running a hotel, offer your hotel logo promotional umbrellas to your clients before they go outside. Umbrella will protect them from a sunny or rainy day and promote your hotel in the market. The best part, clients will never forget your hotel name and services. 

l  Company Logoed T-shirts 

Logo t-shirts are the hottest selling items in the market. You can offer T-shirts to staff; it will show professionalism in your organization. On the other side, these are best offering items on events and help to promote business. For example, if you offer customized t-shirt on an event and 100 people wear it. Click their picture and upload on various social media profiles. You will get a great response and people will start knowing your brand. 

l  Custom Travel Mugs 

Travel mugs help your customers to stay healthy and hydrated all the time. These are considered as the perfect choice for those who love to drink tea /coffee while travelling. Offering them trending and durable travel mug means you will be in their hands and eyes always. This will put an unforgettable impression on the customer’s mind. Even they do not hesitate from words to mouth advertisement. 

l  Custom Air Fresheners 

Air fresheners keep home healthy and filled with a pleasant fragrance. Air fresheners are not only used at homes but at offices. Therefore, offering Custom Air Fresheners to customers means you are going to become their part life. So, whether they will use regularly or occasionally, both ways will help you to remind your brand and services. 

Bottom Line 

Choosing the right promotional product can be a little tricky. Therefore, you need to be a careful analysis of your target audience, their needs and wants to make the choosing process easy. Remember, try to choose more durable and high-quality products than items have a shorter life. The more recipients will use the product, the longer they will remind your product and services.