Summers is a season that almost every business loves. It is the time when consumers are in a holiday mood and geared up for all kinds of shopping. That's why all businesses gear up too to attract customers with interesting offers and deals. Amidst the numerous ways to attract consumers, the one which has gained a lot of popularity is merchandise.
Merchandise is nothing but the additional take away that brands offer on every purchase. Due to the gaining popularity, businesses have been coming up with various interesting merchandise ideas that not only attract consumers but also prove to be a great way of creating brand recall value. Therefore, based on the trend and personal creativity, we bring you some merchandise ideas that will prove to be a sure shot hit among consumers:
T shirts: The most popular and preferred summer merchandise is T-shirts. You can see brands offering T-shirts with interesting quotes, images or even summer vacation destinations or simply have their logo and tagline on T-shirts. T-shirts are a hit because apparels are something that consumers of all age groups would like. Brands love offering T-shirts because apparels are the best way to display their brand identity.
Custom Drink Bottles: Summers and the thirst for cool drinks go hand in hand. Therefore, the next best and popular summer merchandise is custom drink bottles. This includes sippers, cool jugs and more with an interesting exterior. These bottles are either painted or have quotes or elements of summer with brand logo and tagline. Bottles are also hit because, as a product, have longevity. They can be used even after summer as simple water bottles.
Caps: Summers, sun and heat call for caps. Men or women, prefer to wear caps to beat the sun during summers. Therefore, the next on the list of summer merchandise is caps. Caps as merchandise have lesser shelf life compared to the above two evergreen products. However, caps are a wonderful option for brands who wish to publicise their exclusive summer collection or offers. Thus, they can ensure that the limited offer gets maximum visibility as consumers would definitely use the cap till the summer ends.
Mini fan: The one thing that we need a lot during summers is air. So, offering a mini fan run on battery is a great summer merchandise idea.
goodie bags: Last, but effective summer merchandise is customised goodie bags. Businesses based on the nature of their business can come up with interesting goodie bags that are a combination of their own products and some other summer merchandise. For example, an FMCG that is into skincare can create a goodie bag with a cap, sunglasses and sunscreen. This not only makes the existing customers happy but also opens doors to making your existing customers try a new product.
The above being the top 5 options, there are a plethora of summer merchandise options readily available. You can either pick them straight or customize them as per your business.
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